Designs should prioritize function over aesthetics, ensuring usability and practicality first.
Minimalism emphasizes simplicity by removing unnecessary elements, creating a clear and focused design.
Designs should consider users' needs and experiences, ensuring they are intuitive, meaningful, and empathetic.
Good design balances usability and visual appeal, making things both functional and beautiful.
Encourages exploring new ideas, technologies, and techniques to create unique and groundbreaking designs.
Aims to connect with the audience on an emotional level, evoking specific feelings and experiences.